About NFC
Imagine you're shopping for new sound in the mall and tap on a good looking system to view its specs and customer reviews on the supplier's website. Tap it again to hear how it plays your favourite tunes from your phone.
You don't want to lug it around so you place your order online right there and go off for a bite to eat - and tap to pay the bill. Your system arrives the next day - tap the box to register and activate your warranty. Tap it again to launch video instructions on your phone.
NFC makes this all possible through inexpensive programmable and printable NFC tags that can be read by more and more smartphones today. In fact its predicted that, by 2019, 80% of smartphones will be NFC enabled. Through the fun and frictionless action of tapping on NFC tags retailers and brands can create engaging customer experiences using something everyone has, the smartphone.